5 SEO Essential Tips for the Self Defense Website
Since last year’s election, the number of Americans taking self-defense classes has increased. This is especially true for women and minorities, many of whom no longer feel safe.
This means that self-defense websites can expect to see increased traffic unless they follow best practices for SEO.
Top SEO Tips for Self Defense Website
Over the past 6-6 years, Google has continued to release updates, updating how we think about SEO.
Here are 5 SEO tips you should know:
- Reconsider your keywords
When was the last time you thought about the keywords you were targeting? Focusing on keywords that potential customers and customers aren’t looking for is a waste of time.
Your keywords will be relevant to the topic of the blog you’re on. For example, if you blog about stun guns, you might have keywords like “TBOTECH”, “most popular stun gun”, etc.
You need to take some time to find the best possible keywords – those that convert into customers or purchases. This is often where long-tail keywords come from, and this is a great way to get a high position in Google based on general searches.
Think of something like “best self-defense class Chicago” instead of “self-defense classes.” And instead of “self-defense tips” a long tail option is “top self-defense tips for women.”
- Grow your content marketing
Like it or hate it, content marketing is here to stay. And it’s a great way for you to improve your SEO, attract new customers, and keep your business as an expert in the world of self-defense.
Gone are the days when you could slap an article together, stuff it with keywords, and jump through the ranks. Google is too smart for that. Instead, you need to write useful, unique, optimized content that will naturally attract readers and search engines.
- Optimize for mobile
Google prefers mobile-friendly sites. But choosing just a mobile-friendly theme is not enough. It should be given. Instead, you must design it so that it loads better and faster.
4, the purpose of Snippets
When you ask Google a question, you’ll often find a small box of content at the top that answers that question. That box includes a link back to your website and it’s SEO Gold.
To make this happen on your website, you just need to focus on answering F&Q about self-defense and make sure you write them in bullets and steps.
- Optimize your website
Finally, you need to check if your website is properly optimized. This includes your:
- Page title
- Page meta description
- Subpage title and meta tag
- Heading & Subheading
Whenever possible, this should include a descriptive copy of your website. Include your keywords and encourage visitors to click through to your content.
Let’s get started
Hopefully, the above SEO tips for the Self Defense website will give you a good place to start with your SEO this year. What is working for your website? Let us know about it in the comments section!